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Switching from B2C to B2B Product Management

Switching from B2C to B2B Product Management

After working as a B2C Product Manager for several years, my career changed paths when I joined a B2B SaaS startup in the cybersecurity and network SaaS domain. It was a challenging transition and I had to focus on filling knowledge gaps, spending time attending webinars and reading articles to learn more. Yet, as I moved from B2C to B2B, adjusting to the new and different mindset also proved difficult. This post is for Product Managers considering the switch from B2C to B2B. The following are my main insights...

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How to Hire a Product Manager You Can Trust

How to Hire a Product Manager You Can Trust

Not long ago, someone asked me a question: “What is the most important quality you look for when hiring a Product Manager?”   My answer was twofold. First and foremost, they should be nice people -- yes, simply nice. I cannot stress enough how valuable that is, but...

You are the product. It’s time for New Year’s Retrospective.

You are the product. It’s time for New Year’s Retrospective.

2020 is over; hooray! What a wild year it has been. So, what are your New Year's resolutions for 2021? Like many, I haven’t come up with any. But instead, I’ve been more retrospective. Yes. I called 2020 down for a retrospective meeting.   And as with any Agile...

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